asymmetry in value

when stock analysts give their recommendation, they usually give it a "buy", "sell", or "hold"

is giving a "hold" recommendation a fallacy? if the stock is below your target, you'd want to buy. otherwise you sell. is it to simplify the decision when the target is close to the current price?

is it true that any rational agent should be willing to buy if they are not willing to sell?

I was thinking about the worth of my clash of clans account. let's say its worth $100. I would never buy a coc account for $100. but at the same time, I would never sell my account for $100. why is that? is it because of the "activation energy" needed to complete a transaction? to be fair, in this example there is sentimental value attached to my account. but we can account for that by constructing a hypothethical scenario in which a hacker steals my account and holds it for ransom for $100. I don't think I would buy it back from him. then why would I not sell it?